“…the question is not, Can they reason? nor, Can they talk?
but, Can they suffer?” / Jeremy Bentham

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Following the extreme protest carried out by Israeli animal rights activists, in which they branded themselves with the number “269”, after a calf they met on a factory farm, the project continues: On November 1, which is International Vegan Day, the activists carried out a tattoo event, in which everyone was invited to get a 269 tattoo in solidarity with the suffering of animals raised and killed for human use and consumption.

The event created worldwide waves, and sister-events were carried out in many locations, such as Melbourne, Australia: